The latest collection from Joules is everything you'd hope for — warm, characterful and full of the countryside spirit that defines the brand. Woodblock Floral opens with golden botanical blooms on a soft woven-texture ground, while Folk Forest Floral brings a storybook quality to the range with colourful woodland animals, birds and flowers in a notably softer, more liveable palette than previous seasons. Printed on paste-the-wall non-woven paper, designed in the UK and made to bring real personality to kitchens, hallways and living spaces alike.