A young British brand launched in 2023 with a clear sense of what good wallpaper should be: imaginative, accessible and genuinely well-designed. Hoopla Walls covers a lot of creative ground across its collections, from bold geometrics and vibrant florals to heritage-inspired damasks, William Morris-influenced botanicals and playful children's designs, all made in the UK and priced to make decorating feel achievable rather than daunting.
Paste-the-wall non-woven throughout, the range is designed to be as straightforward to hang as it is good to look at, a brand worth exploring whether you're after a subtle, classic finish or something that makes more of a statement.
