Choosing wallpaper should be the fun part, not the overwhelming bit. But with thousands of patterns, colours and textures available, it’s all too easy to get stuck in analysis paralysis.
We’re here to help you narrow things down. Whether you're wallpapering a whole room or just a feature wall, here's what to consider before you commit to the paste.
1. Think about the space
Start with the room itself. Is it big or small? Light or dark? High ceilings or low?
Small rooms: Try lighter colours and smaller-scale prints to open up the space. Avoid overly large motifs that can feel overwhelming.
Large rooms: Go bold! Oversized patterns, darker shades or rich textures can bring drama and balance.
Low ceilings? Vertical stripes or tall botanical prints can help draw the eye upward.
And don’t forget to consider natural light; glossy or metallic finishes can bounce light around darker rooms, while matte or textured wallpapers can cosy up a bright space.
2. Decide what role your wallpaper is playing
Is your wallpaper the star of the show or the supporting act?
Statement walls: Perfect for bold prints or murals. Ideal behind beds, fireplaces or in alcoves.
Full-room coverage: Best with more subtle designs; think tone-on-tone florals, stripes, or classic damasks that won’t overwhelm.
Accent zones: A great option for pantries, downstairs loos, or inside cupboards where you can afford to go a little wild.
3. Consider the rest of your décor
Your wallpaper doesn’t need to match your sofa cushions, but it should feel cohesive with the overall scheme.
If you already have a lot of pattern and colour in the room, try something more minimal or textural on the walls. If you’re starting from scratch, your wallpaper can help set the tone for the whole space.
4. Don’t forget about finish and material
Not all wallpapers are created equal. Here are a few quick pointers:
Vinyl or washable wallpapers are great for high-traffic areas like hallways or kids’ rooms.
Textured papers like grasscloth or linen bring beautiful tactility, but may need more care.
Traditional papers often have a more authentic, soft finish, especially in heritage or period designs.
5. Always order a sample
We always recommend ordering samples before you commit. Screens can be misleading, and you’ll want to check the colour, scale and texture in your own space and lighting.
You can order samples easily from each product page. We send generously sized swatches where possible, so you can really get a feel for the design, unlike some other retailers.
Ready to find your perfect paper?
We’ve made it easy to shop by style, colour, and room, or browse our bestsellers if you need a little inspiration. And if you’re still not sure, our team is always happy to help you narrow things down.
